patrick lavoie

Executive Team

Patrick J. LavoiePatrick J. Lavoie
President & Chief Executive Officer

Mr. Lavoie has built a successful career in sales and marketing, both as a business owner and as a senior executive with international organizations. As an entrepreneur, Mr. Lavoie created and marketed a successful franchise business in the auto aftermarket, which was then sold to a major competitor. Turning his attention to the ERP industry, Mr. Lavoie, together with partner, Neil Hindle, completed the acquisition of a private software company selling into the Canadian and US markets. In 1994, they sold the company's intellectual property rights to Baan Company N.V. of Holland, and joined Baan's senior management team with segment responsibility for worldwide business. Mr. Lavoie left Baan in 1995 to co-found the Process Technology Group of companies (PTG, a Montreal-based company with investments in three operating companies, and Barrontech Investments Inc., a private investment firm with primary interests in technology-related investments and real estate.

Neil HindleNeil Hindle
Executive Vice President & Chief Financial Officer


Mr. Hindle spent the initial part of his career with Coopers & Lybrand, Chartered Accountants in Montreal where he built an expertise and client base in mid-size entrepreneurial businesses and related tax planning and strategies. Upon leaving C&L in 1986, Mr. Hindle held senior executive management positions in a private Canadian wholesale distribution business and in a publicly-traded technology development company in the oil & gas industry. Building on his entrepreneurial experience and expertise, Mr. Hindle, along with his partner, Patrick Lavoie, acquired a private software company in the ERP industry. In 1994, the intellectual property rights were sold to Baan Company N.V. (now part of Invensys plc), and Mr. Hindle joined Baan as a member of the senior management team. He left Baan in 1995 to co-found the Process Technology Group of companies (PTG, a Montreal-based company with investments in three operating companies, and Barrontech Investments Inc., a private investment firm with primary interests in technology-related investments and real estate.

Denis Lefebvre

Denis Lefebvre
Executive Vice President

Mr. Lefebvre brings to Atrion a strong entrepreneurial background built over the last 22 years, specializing in building successful professional services organizations for both private and publicly held IT companies. Mr. Lefebvre most recently held the post of President at Covansys, Canada where he effectively grew the company’s revenue by successfully implementing maintenance and software development programs. These programs helped Covansys clients reduce their cost of ownership for maintenance and software development. Mr. Lefebvre's understanding of global delivery of services for different market segments is an asset in helping Atrion grow its business internationally.

In his current role at Atrion International, Mr. Lefebvre heads up both the Service Organization and Operations including Customer Service, Professional Services and Regulatory Services where he drives programs that enhance customer experience as well as business operating systems to streamline both Atrion’s and our Customer’s internal operations.

Enza Grassia

Enza Grassia
Senior Vice President Research and Development

As Vice-President of Research and Development, Ms. Grassia provides the overall technical leadership for Atrion’s Materials Compliance Suite of solutions and leads the development, quality assurance and project management teams. Ms. Grassia joined Atrion in June 2006 and brings over 25 years of management and technical experience to the Atrion executive team. Most recently, Ms. Grassia was Vice-President of Technology and Operation at Accovia Inc. a leader in travel packaging solutions leading development support and professional services teams. Ms. Grassia was also Vice-President, Research and Development at Optimal Payments Inc. an e-commerce company focused on providing proprietary payment processing technology and services.   Prior to that, she served for three years as Director of Research and Development at Logibro Inc. (now Accovia)


Joe Cella

Joe Cella
Vice President, Marketing & Partner Programs

Mr. Cella is currently the Vice President, Global Sales and Marketing for Atrion International Inc. He is responsible for directing Atrion’s vision for delivering innovative solutions and is focused on applying value-based methodologies to drive sales within all revenue streams. Over the 9 years he’s spent at Atrion, Mr. Cella has been a member of the business consulting organization and served in positions in sales management. Previously, Mr. Cella held the position of Regional Manager at RACAN Industries, a manufacturer of engineered HVAC products and worked as an engineer for a global leader of pharmaceuticals and healthcare products. He has a Bachelor’s Degree in Mechanical Engineering from Concordia University in Montreal, Quebec.

Frank Arcadi

Frank Arcadi
Vice President, Product Strategy & Direction

As Vice-President of Product Strategy and Direction, Mr. Arcadi oversees the day-to-day product management and business development for Atrion’s Product Compliance Solutions. In his current position, he is responsible for directing the company’s market strategy and overseeing strategic alliances in order to deliver innovative compliance solutions to the market. Mr. Arcadi has been with Atrion since 1997, where he has been a member of the Business Consulting, Business Development, as well as the Strategy organization.  Prior to joining Atrion, Mr. Arcadi held the position of Sales Engineer at RACAN Industries (now Racan-Carrier), a manufacturer of engineered HVAC products.

Mr. Arcadi holds a Bachelor’s in Engineering from École Polytechnique de Montréal, and is a member of the Ordre des Ingénieurs du Québec (Quebec Order of Professional Engineers).

photo_andreashoenig

Andreas Hoenig
Vice President, Global Direct Sales

As Vice-President of Global Direct Sales, Mr. Hoenig is responsible for managing and expanding the customer revenue activities for Atrion. His primary focus is on delivering business value for enterprise wide product compliance solutions within companies operating globally. Mr. Hoenig started his career as a management trainee for R. Bosch in Germany, where he held several sales positions in Europe & USA. He has also held management positions with Lucent Technologies, Avaya & Agile. His last responsibility was Sales Director EMEA for Oracle Corp.  Mr. Hoenig holds a Master’s in Economics from the University of Hamburg.

Aad van Keulen

Aad van Keulen
Vice President

Mr. van Keulen started his career with Royal Haskoning, a large consulting group in the Netherlands, where he initiated an interdisciplinary group dedicated to "chemical management". Following a long-term assignment with Haskoning at Akzo Pharma, Mr. van Keulen returned to Haskoning to develop a software group focusing on product lifecycle management and hazard communication. In 1998, Atrion acquired Haskoning's most successful product, "Rosetta", together with its support staff. Since then, Mr. van Keulen has been active in sales support and content development with Atrion International. He also introduced a highly successful methodology that allows companies to transform global regulatory compliance into a 'key business driver'. Mr. van Keulen holds a M.Sc. in Biology from Leiden University and a post-doctoral degree in toxicology from Utrecht University.